منابع مشابه
Intensity Measures of Consumer Preference
To design successful new products and services, managers need to measure consumer preferences relative to product attributes. Many existing methods use ordinal measures. Intensity measures have the potential to provide more information per question, thus allowing more accurate models or fewer consumer questions (lower survey cost, less consumer wearout). To exploit this potential, researchers m...
متن کاملConsumer Preference Uncertainty:
This paper investigates consumer preference uncertainty in multiattribute judgment. We investigate preference uncertainty as a function of stimulus characteristics such as attribute conflict (discrepancy among the attributes of an alternative) and attribute extremity (very high or low attribute values). Following the behavioral results reported by Fischer, Luce and Jia (2000) and the simulation...
متن کاملPreference Intensity Measurement
The concept of preference intensity has been criticized over the past sixty years for having no substantive meaning. Much of the controversy stems from the inadequacy of measurement procedures. In reviewing the shortcomings of existing procedures, we identify three objectives for developing a satisfactory procedure: (1) the capability of validating expressed preference differences by actual cho...
متن کاملTowards Consumer Preference-Aware Requirements
From the business perspective, one of the core concerns within Business-IT alignment is coordinating strategic initiatives and plans with Information Systems (IS). However, while substantial work has been done on linking strategy to requirements for IS development, it has usually been focused on the core value exchanges offered by the business, overlooking other aspects influencing the implemen...
متن کاملHierarchies of intensity preference aggregations
This paper deals with aggregation of fuzzy individual opinions into a single group opinion, based upon hierarchical intensity aggregation rules. Characterization theorems are given, and it is also shown that Montero's rationality and standard ethical conditions propagate under hierarchical aggregations.
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ژورنال
عنوان ژورنال: Operations Research
سال: 1980
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.28.2.278